Propellor is a one-of-a-kind film tech hub for the development of new business models for production, distribution and experience of films.
We believe that the film industry is at a critical point right now and needs inspiration from people with a variety of backgrounds to make itself anew.
>> Too many films don't make it to the big screen anymore or cannot be found online, or both.
>> Film festivals are booming but the regular cinema goings experience is in harsh competition with an ever increasing online offer (with the latter addressing and targeting the audience in a much more efficient way).
>> Too many societal and technological developments are not yet reflected in the way films are made, distributed and experienced.
We enable the collaboration between film and tech entrepreneurs and apply innovation techniques from the start-up world, such as design thinking, pitching sessions, ideation, user testing, iteration, minimum viable products, and interdisciplinary mentoring.
We connect the film industry with the latest in information technology such as big data, artificial intelligence, blockchain as well as with new forms of social interaction such as co-creation, crowdsourcing and the sharing economy.